For the men in your life (but really for you).

Christmas time is fast approaching (yesssssssssss) and if your husband/boyfriend/dad/brother is as useless as buying gifts and mine are (minus the boyfriend), they'll need some help.

So, ladies, I'd like to introduce you to... AskHerFriends. 

AskHerFriends is brand new, online gift-giving experience that helps guys finally get it right with gifts for their special ladies, AskHerFriends uses social media to rally together those who know her best and turns them into his own personal team of advisers. It’s simple –he signs up, chooses from a wide variety of gifts and experiences on offer and puts them onto his Advice List, which is then sent via e-mail or Facebook to her friends. They can then rate and comment on his choices, thereby deciding which of them she will love the most. He has the confidence that she’ll love what he has chosen and she’s delighted with her new gift. Genius, non?

Here is what founder, Ben says:

“I started asking my girlfriend’s mum and friends for their advice, and they were really helpful. Then speaking to my mates I came to realise that I wasn’t the only one getting it wrong in the gifting department. So I decided to bring all that together with, and make the whole gifting process as easy and hassle-free for blokes as possible. Because when you do surprise your partner with the perfect gift, it’s the best feeling!” 

With gifts from brands such as Quill London, My Wardrobe and Liberty as well as smaller, independent labels, the guys really cannot get it wrong.

Stool - Dark Room, London, Christian Lacroix Notebook - Quill London, Star Bangle - Rock My Vintage

So if you think know they need help picking you the perfect gift, direct them to AskHerFriends. There is also a helpful blog to inspire them, a 'What's Hot' list to give them an idea as well as an 'Idea Map'.

And tell him from me, HAPPY SHOPPING!

AskHerFriends is on Facebook and Twitter.

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